Mizuiro vegetable crayons
MIZU(水=water) IRO(色=colour) means light blue in Japanese. Mizuiro see themselves as being like the colour of water, it is actually clear, yet we imagine it to be light blue.
In the process of learning how to make their products using fruit and vegetables, they were dismayed to discover that in Japan, fruit and vegetables that are perfectly good to eat, but slightly misshapen or don’t meet sales expectations are thrown away in huge volumes. They are determined to use as many of these as a small but important contribution to a sustainable society.