Four modern, based in Japan, kimono brands (Modern Antenna, Rumi Rock, Shigemune Tamao, and Iroca) have joined together to form Kimono Magic Society.
They all have a common goal – to introduce kimono through contemporary fashion. Having their works added to the permanent collection at Victoria & Albert Museum, they have decided to bring their talents together and to visit London to spread the beauty and joy of wearing kimono. They are looking forward to showcase their skills and share their kimono expertise during the pop up event at Sway Gallery London.

Kimono Magic Society members:

Modern Antenna (Yoshihide Hirayama)

Shigemune Tamao

Rumi Rock (Rumi Shibasaki)

Iroca (Narutoshi Ishikawa)